Baklava is a dessert loved worldwide and is especially chosen for special occasions. One of the biggest challenges in delivering this tasty dessert to consumers is preserving its freshness and flavor. This challenge has been overcome by İstpack, established in Istanbul in 2014, with specially designed cardboard boxes. So, why should cardboard boxes be used for baklava and similar syrupy desserts? The answer to this question is related to both preserving the product and enhancing its aesthetic values.